The magic of Linen

I have always loved the way men and women look in crisp, white linen – there is something very sophisticated, and yet fresh and youthful about the stiff, billowy fabric.

Linen is a natural fibre (similar to cotton or bamboo) which is extracted from the stalk of a flax plant. Thanks to the weave and linen fibre specifics, linen fabric allows more airflow and it’s structure means it stays away from your skin allowing better airflow over your body. Another nice feeling one can have when wearing linen dress, linen blouse or any other piece of linen clothing is the body free of moisture.

But my all time favourite part of having Linen in my wardrobe? The more it is used and washed the softer it gets. It’s also extremely durable and can last decades when cared for correctly.

So, at a glance the benefits of linen are:
• Durability, linen is 30% stronger than cotton
• Extremely absorbent
• Hypo-allergenic
• Breathable
• Structurally sound fibre so products keep their shape
• Environmentally friendly – the flax plant requires less water and chemicals to be cultivated.

There are two outstanding Hawkins & Co Brands that do linen like no other:

FROCKK – Frockk began in Bronte, Sydney in 2010 as a gorgeous little boutique in a seaside suburb with many lovely labels, including a small line of our own designs. And it just grew from there! 7 years later, they have opened 3 stores in Bali, and a flagship store in Perth.

The Frockk aesthetic is based on using ONLY natural fabrics such as 100% linens, cottons and silks.
They favour muted natural tones,  greens, blues, soft pinks, and of course white!
Sourcing only the very best Linen, they pre soften and wash every garment before it gets to you.


BON Label – Established in 2016 by Linda Smyth, Bon is ethical, sustainable, luxe essentials for women. Starting, but not ending, with a good tee…Bon is french for good and goodness is at the heart of the business.

There’s no space for fast fashion in the ‘unfuckupable’ wardrobe (Lynda’s Term!).  It’s not about excess, just quality essentials which are designed well, made well and made to last. Pieces which work in lots of different ways, made with care and respect for people and the planet – That is the essence of Bon Label!

So there you have it! Personally, I have really gotten into Linen this summer and my favourite go-to’s have been the Annika top, Jessie Pants and Linen Sun Dress… They have all washed and worn beautifully, fitted in with my existing wardrobe with out issue, AND I haven’t ever been stuck for an outfit on a 30 + degree day!

This is my little girl and I cutting her birthday cake – I am in the Annika top in Dusty Pink.

(33 degrees and high humidity in December in Sydney!)


Is it time to review your most intimate relationship?

Do you want to know the quickest way to feel organised, revived and ready to tackle the new year?

Do you want to define your style and ensure your best friend is the best reflection of you?

It’s really very simple…

You need to review your handbag.

I think you need a tote.

And I think you need to organise it!


Women and their handbags have a bond like no other. We hug them on our lap, put them on chairs next to us at cafes, they come into bathrooms, on dates, into hospital delivery suites, on overseas holidays and everywhere in-between.

We don’t forget them. We don’t lose them. We NEED them.

The relationship we have with our hand bag is one of total dependence. So the selection of your new partner in crime needs to be a considered one… and there are three very good reasons to go for a tote:

  1. Timelessness.
  2. Sophistication.
  3. Practicality.

Enough said.


Here are a few of my favourites from the Hawkins & Co showcase for 2018:

The CHARLIE MIDDLETON Bespoke tote – These bags are tough, roomy and buttery soft. Oh, and YES, you can choose the colour of the bag, the handles and the hardware, and have the exact tote you want! Can it possibly get better than this? Oh yes, it can – these totes are made by hand right here in Bondi!

(We will be interviewing Charlie Middletons master craftsman Ben Thompson in coming weeks… one not to be missed!)


NIKKI WILLIAMS Hampton Nappa Tote – Ultra luxurious leather tote with a little more structure and featuring a suede lining and two internal pockets (these pockets will protect your sunglasses from being scratched and keeps your phone and wallet in easy reach), it’s roomy enough for your iPad or laptop and a change of shoes! Designed to soften over time, so it will get better with age… like most things…


WILLOW BAY Lux Leather Tote Bag – With a removable washable insert its never been easier to keep the inside of your handbag clean. This tote is a lovely cross between the top two – practical, chic, slightly structured whilst maintaining some structure inside.

WILLOW BAY Neoprene Tote – I have one word: Washable. For the mother of toddlers, that word is exciting, especially when it’s describing a stylish, lightweight, roomy and practical handbag. It may not be a ‘forever bag’ but as a baby bag, gym bag, beach bag or uni bag, it is PERFECT!

ORGANISE your tote:

My biggest tip to stop your tote from ending up a Mary Poppins carpet bag is to have some smaller bags within your tote.

Small make up bags or wristlets are ideal.

BUT – The big commitment to Tote ownership comes in the evening, when you get home. You would be wise to make it a habit for 5 minutes to clean out your bag. Remove receipts, coins, your toddlers empty sultana box, business cards collected, pens, parking tickets, and anything you don’t need for the next day.

So there you have it! New year, new style, one bag, all occasions – which one is right for you?

Now it’s time to go out there and welcome 2018 with the most organised, effortless and motivated version of you.

With your new best friend.


PS. Want to know what is inside my tote?!

I have a small make up bag in my tote that holds 3-4 lip balms, a comb, spare mascara and a few hair ties / clips. I also carry a very small container with my flash drives (for work).

In the internal pockets of my tote I carry tampons (don’t we all?!) and my daughters epi-pen, my Phone and my keys. I also have my purse and sunglasses in the tote everyday.

Because I have compartmentalised the bag, everything is easy to find! It also means that I can throw in a snack, drink bottle and small box of tissues in the morning and I am ready to go.







The Hawkins & Co WHY…

‘So, tell me, why did you start Hawkins & Co?’

‘Oh, ummm… well…’ (My goodness, where do I start?!)

It was a well meaning question, asked over a glass of champagne and a bbq dinner one night just before the New Year. But it was a question I hadn’t been asked before. I, of course, know my reasons backwards. I had spent many long nights discussing my reasons for starting Hawkins & Co with my husband, and I know how passionate I am about the business and what it can do / is doing for customers and designers… but I hadn’t had to actually articulate it to someone else yet!

The truth is, the answer is not so straight forward.

I started Hawkins & Co because:

  1. I love clothes… I love them a lot. I don’t love fashion – I love style, and I love clothes. I love the way a soft clean cotton shirt can make you feel fresh. I love the way a favourite pair of jeans can slip on like they are made for you, or an oversized jumper can wrap you up like a big hug. I love the way clothes can come to you with their own story, and become a part of your story. I love the way clothes trigger memories, make occasions special, and provide comfort.
  2. I’m passionate about supporting local. Anyone that knows me professionally, as a dietitian, knows that I am very big on eating and recommending locally sourced, seasonal produce. I am the same as a stylist. We are SO lucky to live in a country with so many wonderfully talented designers, and when they start their own labels, they really reflect the Australian lifestyle – lots of clean, fresh lines, easy and minimalist designs. The fabrics are just gorgeous – Australian wool, organic cottons, linen, silk and leather. There is something very special about knowing the story behind the clothes in your wardrobe, and knowing you are supporting a fellow Australian.
  3. I believe in fair. The collapse of the Rana Plaza building in 2013 and the subsequent reports and investigations into the ‘fast fashion’ industry, absolutely horrified me. I grew up in Asia and have travelled extensively and it makes my stomach turn when I see this footage. All Hawkins & Co labels are either manufactured in Australia or under strictly regulated conditions overseas, and everyone along the way is respected, valued and paid appropriately. I wanted to create a space where people can trust the quality and the ethics behind the labels.
  4. Less really IS more! This is something I grew into as I got older – having less, but having good quality. Having a cashmere jumper and a pair of wool pants which are loved, cared for an worn for 4 winter seasons, to me, is just lovely. Knowing exactly what is in your wardrobe, knowing it is your style, and knowing what you want to wear everyday takes the stress out of the mornings, gives you confidence and helps you plan, budget for, and really enjoy the clothing you own! I love the concept of capsule wardrobes, slow fashion and an overall care and commitment to owning less and using it more.

So with these reasons rattling around in my head for a few years, and some down time whilst enjoying my daughters first year of life – Hawkins & Co was born! A real passion project, which has taken off in the last 6 months and received wonderful feedback, support and encouragement from all those involved…

I’m so encouraged to see change is occurring in how people choose to spend their money on clothing. From observation and conversation in the past few years, I can see women around me starting to think more about style and less about fashion, more about quality and less about quantity – Both these things can’t help but lead to less cluttered, happier and more confident women an THAT is ultimately why I started Hawkins & Co.


Your new language: 10 phrases to know now!

We are so excited to hear so much feedback from people who are just discovering some gorgeous Australian labels for women, through Hawkins & Co. We do agree with the general feedback that whilst homegrown labels tend to be more expensive than their ‘fast fashion’ counterpart, the products are of a much higher quality. We are so excited to hear women understanding this and going for a ‘less is more’ approach in order to feel fabulous in their clothing, and support our homegrown talent.

Another angle is to look at the ethical implications of fast fashion. It is well known that large-scale clothing manufactures can keep their costs down by using cheap fabric and cheap labour. The move to reject these large retailers for smaller, more local labels tend, generally helps to support a much better ethical standard. Most small local labels are more transparent than the larger companies and their manufacturing arrangements will be available on their website, or a simple phone call will often answer any questions you might have.BUT…

When starting to investigate the ethical / sustainable angle of fashion, you are likely to uncover a whole new language… Whilst making decisions about how to spend, or not spend your money, being able to interpret what you are reading or hearing is imperative!

In order to fast track your journey to a smaller, more sustainable and ethically sound wardrobe, we have popped together a list of terms and definitions you may not be familiar with yet… it’s a starting point.


Conscious fashion – The idea of being mindful about the choices you make when it comes to clothes and accessories. Who made my clothes? Where was this garment produced? Is there a better way I could be washing this?

Carbon footprint – This refers to the amount of greenhouse gasses generated in order to support specific activities. For instance, buying groceries from a supermarket involves not only the greenhouse gasses generated by your trip to and from the supermarket but also those generated by the farming, reaping, processing, packaging, and transporting the grocery items to the supermarket.

Conscious consumerism – We are a consumer-driven society and one of the most positive changes we can make is being a conscious consumer. This simply means you make thoughtful buying decisions and focus on moral purchasing choices. Eg: the decision to buy sustainable or eco friendly products, or buy from an Australian company.


Eco fashion – Eco fashion refers to all clothes and accessories which are produced in an environmentally conscious way. So, people, animals or the environment are not impacted in the production process.

Ethical fashion – This covers clothes and accessories that are socially and environmentally conscious, although the focus is on the entire process. This is from design to production and finally retail. Ethical fashion addresses issues like labor exploitation, animal welfare and environmental damage.


Fairtrade – The producers/farmers are able to negotiate a fair price for a product through a trading partnership. This really aims at reducing poverty. Fairtrade Standards and principles apply for the producers and the companies whom trade Fairtrade products.

Fast fashion – This is the opposite to slow fashion. It refers to clothing collections that are copied straight from the catwalk and then manufactured at an accelerated rate and sold at a cheap price so people like you and me can wear trendy and inexpensive clothes. Often the labourers are working long hours for very little money, and in questionable conditions.


Organic fashion – This refers to garments and accessories produced with minimal or no use of chemicals. An organic cotton t-shirt is an example of organic fashion. Hawkins & Co showcase a lot of organic cotton!


Slow fashion – A term introduced by sustainable design consultant Kate Fletcher in 2008.  Quality rather than quantity is valued in slow fashion. It is the opposite of the fast fashion industry (see definition above), and is about consumers being aware or mindful about the process behind a product.

Sustainable fashion – This refers to the way we use our natural resources today so there will be ‘something left’ for future generations. In relation to fashion, this refers to clothing that has a lower impact on our planet and also takes into consideration the conditions in which it was made and how those people are treated. (Eg: fair wages.)


EDITORIAL – Dress with integrity… dress for YOU!

It is all very well to read styling blogs, understand the theory behind a capsule wardrobe, and know what clothes make you feel good… But let’s talk about actually dressing YOU in real life, OK?

I have two words for you – Integrity and Consistency.

These two words can be applied to almost all areas of your life – behaviour, nutrition, parenting, marriage… but we are going to talk about it in terms of your wardrobe. YOUR wardrobe.

All sounds a bit strange, you think? Well, I haven’t always lived in this way, but I have learnt a lot in recent years. I have put it into practice. I believe I am onto something… and I want to share it.


Integrity stems from the Latin word ‘integer’, which means whole and complete. It also requires a consistency of character. When you have integrity, people should be able to visibly see it through your actions, words, decisions, methods, and outcomes. When you are ‘whole’ and ‘consistent’, there is only ONE YOU.

That last sentence in the key – only ONE you!

You bring that same you wherever you are, regardless of the circumstance. You don’t leave parts of yourself behind. You don’t have a ‘work you,’ a ‘family you,’ and a ‘social you.’ You are YOU all the time.


I recognise that it is actually extremely difficult practice integrity 100% of the time.

Sometimes, our emotions get the best of us and we are unable to intentionally manage our behaviour and actions. When you take consistent action every single day, your brain absorbs a wealth of information and ideas, and creates a positive feedback, that can help you keep going. Taking consistent action creates momentum and builds on itself and we began to feel the improvements little by little, ultimately, building confidence.

Aristotle said, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.”

So, what has this got to do with getting dressed?

It is simple really – Knowing your style, knowing what suits your body, knowing what makes you feel good, and having a wardrobe that complements this, means you will dress everyday as YOU. When you consistently dress this way, you will grow in sense of self, you feel good and you build confidence.

For example: My personal style is all about timeless neutrals. I love soft fabrics, delicate wools and cashmere, and I like to look good – like everyone else – but I am also a busy working mum. I do washing, I go shopping, I do daycare pickups, work meetings and park dates. My clothes have to get me through my day, from running errands to meeting clients to building duplo… and everything in-between!

So my wardrobe is purpose built so I am ‘me’ in my work clothes, and ‘me’ when I am out at the park. I am ‘me’ in my pyjamas and I am ‘me’ when I go out for dinner. I am just ME. I have less, I have quality, I wear all my clothes, I love how they make me feel, I dress consistently, and I dress with integrity.

So if all this sounds like something you would like to try…

Don’t be afraid to roll up your jeans and wear them with runners to the park, and then with heels out for dinner that night. Buy a nice, crisp white shirt and wear it to work as well as out to lunch on the weekend. A cotton long sleeve dress can be dressed up or down with the addition of a scarf and a pair of wedges. You may find scarves are your thing, or silk pants, or tight jeans or whatever – know it, own it, wear it.

Believe me, dress with integrity, live consistently, be the one YOU, and your confidence will follow…

My Wardrobe:

For those interested, these are a few of the items I LIVE in.

I live on Sydney’s northern beaches, and I find cotton T’s are appropriate majority of the year. I love the deep V tees as I can dress them down with jeans or up with a skirt or black pants. I always have white, grey and striped T’s in both long and short sleeve.

A white shirt / blouse is an absolute essential for me! I love wearing with dark jeans and tan flats or slides. From holiday’s in Noosa, to visiting family in Melbourne, this combination is a winner for almost every occasion!

I live in simple dresses on the weekends – with runners, sandals or slides. I have two different coloured long sleeve dresses for autumn and Spring and two T-shirt dresses for summer.

I LOVE a beautiful jumper in winter – again I can wear with jeans and runners or black pants and heels. I have a gorgeous grey Cashmere jumper, which has lasted me 3 winters now, and I am lucky enough to have two merino wool jumpers this winter to add to my wardrobe and dress up or down.

I also live in Slouch pants when I have a day at home with a sweatshirt or my cashmere, and my gorgeous dusty pink cotton PJ’s in the evenings… these are the BEST PJ’s ever! xx


It doesn’t matter what you wear, it’s what’s inside that counts!

We have all heard this countless times from a loving grandmother or well meaning aunty, and truth be known, I couldn’t agree more. Absolutely, 100%, without question – Confidence, identity and self worth is an inside job.

Considering we are highly complex individuals who absorb many different characteristics throughout our lives, identity is not a simple concept. One of our understandings about the clothing we choose for ourselves is that it is an outward expression of who we are. Given that we have absolute control over what we choose to wear, it can actually be more of an indicator of our true self than our faces or our bodies, which we didn’t choose.

You know how you feel!

You know how you feel when you wash your hair, pop on some mascara and slip into a pair of jeans and a cotton top that you KNOW fit well, you KNOW look fresh and feel SOFT against your skin.

You know how you feel when you slide on those favourite heeled boots with your black skirt and button down shirt and walk into a big meeting or presentation.

You know how you feel and studies have proven time and time again that what we feel on the outside translates internally, giving us more confidence, more conviction, and lifts our moods.

Likewise, what about those days when we just CAN’T. We feel cruddy, so we make no effort with our clothes, our hair or anything. The way we dress causes us to think ‘I can’t get out at the school gate’, or ‘I can’t let people I know see me like this’… and what do you think THAT internally translates to?!

But I don’t look like them

So, does it matter if you are a size 6 or size 16? What if (like me) you are two different sizes top and bottom? Or (also like me) the clothes you see on the models don’t look like THAT on you?

Guess what – that is just fine. Perfect, in fact. The thing about finding your style and cementing your sense of self through your wardrobe is that after you have chosen the type of style you feel comfortable with and the type of clothes that make you feel the best, then you add the final ingredient – AUTHENTICITY.

We are talking about YOU.

Who YOU are.

How YOU wear the clothes.

Not anyone else.

Your AUTHENTIC self.

And guess what… the clothes are not going to look like they do one the models (Side note: Do you know how I know this? Because the photos you see are often on models, and models are not only models because they have ‘the look’, they are also professionals who know how to show off clothes and make them look a certain way… ) BUT they are going to look the way they are supposed to look on YOU!

So what now…

Yes, take inspiration form other woman’s clothing, and yes, use the power of Pintrest to make decisions about your style, but then add the secret ingredient – YOU.

Decide on what you like. Browse some websites (Hawkins & Co is a good one to start with! haha!) and find some brands you like. Learn about the brands. Think about your wardrobe. Plan your purchases and plan your future purchases – note: less impulse, more planning.


What you choose to wear can be a mirror of what’s inside.

OR a veneer of camouflage against a world that judges quickly on surfaces.

OR a suit of armour in an uncomfortable situation.

OR a map to display your aspirations.

You are what YOU choose to wear.

Working on self care, self love and self worth from the inside is a life long adventure, but why not recognise and work on completing the feedback loop from the outside. It just may that lift you need!


A room full of women, champagne, cheese platters and the opportunity to leave in someone else clothes…. Ummmm, yes please!

I was pretty excited last Saturday night, as I as I knocked on my girlfriends front door, poised in my favourite high heels, balancing two boxes of French pastries, a bottle of bubbles and an enormous expandable tote bag containing some of my much loved clothing. I had stashed in my bag a few pre baby outfits, two pairs of what-was-I-thinking shoes and about 2500 scarves in various shades of animal print.

I was ready.

One at a time the girls arrived with delicious food, wine and, of course bags and bags of clothes!

The excitement built.

Then the rules are set – One at a time you stand up and present each piece of clothing. Give the size, make, and answer any questions about it until someone says ‘I’ll have it’ or ‘sold!’ There is no sneering or speaking badly about the clothes. Any clothes not re-homed are placed in a pile, to be taken to the charity bin the following morning.

Simple. Great. Game on.

I am pretty sure there is no training I could have done. No special diet, no lucky socks, NOTHING that could have prepared me for the pure SPEED and RUTHLESSNESS of my new found competitors.

My goodness it was fun.

We laughed and we hustled and we drank and all went home with more than we bought…. a great way to spend a Saturday night.

But it got me thinking.

When we throw away clothing, into the rubbish, what are we actually doing?

What feels cleansing and satisfying to us, is so incredibly bad for so many reasons. First of all, we are creating the obvious problem of increased landfill, but think about this – we are also throwing away all of the resources that went into making that item of clothing in the first place. In addition, there is the issue that when our old clothes sit in landfill for long enough, they start to break down and release dyes and other chemicals into the ground, which can contaminate local soil and water… oh the list goes on.

So what are our options?

Well, if you don’t fancy getting dressed up and having a party, then there are other (much less fun) options for your old and unwanted clothing:

  • Donate to charity shops.
  • Cut up and recycled into eco-friendly rags and shop towels for factories and auto shops.
  • They can be broken down into textile fibres and used as insulation in walls, made into carpet padding or even used as stuffing.

So I arrive home to a horrified husband as I hauled in a bag the same size as the one I left with 5 hours ago, and I fall into bed with a smile on my face. I am so confident that swapping clothing in this way is a huge step forward. There is the obvious answer of us all ‘buying less’, and that certainly is the ultimate way forward, but for now, shopping for ‘new’ items among my girlfriends used items is remarkably satisfying.

The best part – I bid a swift farewell to 20 years worth of animal print scarves, and they have all gone to the very best of homes. However, I have absolutely no doubt I will see some of them again at the next clothes swap party. I rest my case.

The Hawkins & Co Difference…

When I was younger, I grappled with the concept of moving away from fast fashion and embracing quality over quantity when it comes to my wardrobe.

Owning fewer and better quality clothes is something I have always aspired too… but as a young woman, I was quite easily led into the world of having more. A bigger wardrobe, more choices and therefore perceived as more stylish.

As I grew from a teen to a young woman (and now a not-so-young woman) my teenage ideal of a more minimalist wardrobe has come to fruition, firstly through circumstance (first mortgage = much less disposable income), and later through an awareness of the ‘fast-fashion’ industry and all it encompasses.

Fast Fashion

The result of the push to make money in this competitive, globalised world of fashion has lead to a variety of problems with the current system. The most alarming issues include risks to our health through the use of chemically treated synthetic fabrics; pollution of our environment due to the ‘throw away’ nature of the products; horrendous abuse of human rights with sub standard working conditions; continuous celebrated overconsumption.

Fast-fashion may well have continued this way for a lot longer if significant events such as the collapse of Rana Plaza in April 2013 had not occurred. The Rana Plaza tragedy exposed the true costs of the fashion industry to the world like never before, and, even though people were working in the field of sustainable and ethical fashion long before then, the horror of what occurred inspired more consumers and brands to start making a real difference.

Hawkins & Co

Hawkins & Co was bred out of the need for a go-to space for Australian women to explore alternatives to department store clothing. Our long-term vision is to showcase a range of beautifully constructed, wearable clothing that combines classic tailoring with a relaxed, easy to wear Australian aesthetic, and maintains a focus on luxurious natural fabrics. We take huge pride in the Hawkins & Co collection, and honor the talented designers by promoting their incredible stories.

Our Women

Hawkins & Co women are those with a sense of effortless style. They shop for quality and longevity in their clothes. They find comfort and ease in slipping into old favourites, natural fibers and classic designs. They emanate a classic elegance, buying pieces to become treasured elements in their wardrobe.

Our women want to make informed decisions about the clothes they choose to buy. They care about themselves, the designers, the pattern makers, the manufacturers, the environment, and the future of fashion in Australia and around the world. Hawkins and Co women are empowered.

Take Action

It has became very clear, in the short time Hawkins & Co has been with us, that more and more people are aware and connected to the idea that every time you choose to spend (or not spend) your money, you are making a vote for the kind of world you want to live in.

Clothes have such a powerful influence – How we feel, how we look, our sense of self and the message we give to others. We have the power. We choose our clothes. With a smaller wardrobe of better quality, truly beautiful and well fitting clothes, we can drive positivity into our lives on all fronts.

We hope more women become comfortable with having less, having better quality, knowing their style, loving their clothes and investing in some of our gorgeous Australian brands. Brands who are taking positive action for people, for Australia, and for the planet.

EDITORIAL – What Maggie Alderson Said

Since becoming a mother, I have gotten into podcasts. There is no time for recreational reading at this point in my life (unfortunately) but there is PLENTY of time spent in the car, on planes, in waiting rooms, usually sitting with a sleeping baby / toddler on me in some shape or form… sometimes in the dark… so earphones and podcasts it is.

Back in the day when I could snuggle up in bed from any-time-I-choose with a good book, or while away a Sunday flicking through the paper whilst deliberating over my third latte, Maggie Alderson was one of my most favourite authors and columnists. Imagine my despair (echoed, I am sure, by women all over Australian) when, in 2010 (or thereabouts) Maggies’ column was no longer appearing in Good Weekend. I missed the fun and the wit, not yet matched by anything I have read since.

So, back to my new found love of podcasts. Oh, my excitement when ‘bing’ a new podcast was delivered to my feed – an interview with Maggie Alderson! Yippee, I almost couldn’t wait to be in the car again. And I was not disappointed! Maggie speaks exactly the way she writes. Captivating.
But even as I sat in my car, parked in the driveway, for an extra 7 minutes that afternoon just to hear the end of the interview, it was the opening of the interview that still was echoing in my head:

“For me it was always more about how I feel in clothes rather than what I see in the mirror. Certain pieces I just get them on and I feel like the best me…”

Because THAT is the essence of the Hawkins & Co brand.

Soft, feminine, beautiful fibres, with a wonderful feel. Your clothes become a part of you. They bring with them the story of where they have come from, and you make them your own. Woven into your story. Your best you.

I have key wardrobe pieces that are my go-to. If I am particularly tired, anxious or stressed, then there is a super soft, organic cotton, long sleeved top (Bon Vee) which is a slightly oversized fit, with sleeves long enough to pull down over my hands, and it just brings me back to me. I put it on, and I breath out.
When I am presenting to a large audience, I have a black jacket that is quite structured and fairly unforgiving. I need to stand up straight for it to sit well. I love it, and I stand up straight!
I could go on and on – my soft charcoal grey PJ pants with worn in knee indents feel like a big warm hug, my oversized, very well worn (and slightly bally) cream cashmere jumper feels playful and has been with me for years.

So, less emphasis on the mirror, and more on the feel… and if you haven’t already, get yourself a Maggie Alderson book – or maybe on Audiobooks if you are anything like me!